challenge
create an identity system for a fictional branch of the non-profit organization 826 National.
826 National serves as a free tutoring center to help young people find their voice, explore their identity, achieve academic success, and advocate for themselves and their community.
concept
inspired by 826 National’s goal of exploring identity as well as Louisville’s surreal history and quirky culture, the 826 Louisville Super Real Store is dedicated to the importance of self-discovery.
the Super Real Store reflects the spirit of the process of self-discovery through an ever-changing identity.
deliverable
The 826 Super Real Store is a place for donated items who feel that their identities aren’t represented by how they look on the outside. for a small price, kids can adopt these items to help them discover their true identity. an item might look like a clock, but it might just need some time and encouragement to discover that it’s a duck inside.
the final identity system is complete with its own collage software, business cards, product tags, bag, sticker sheet, buttons, facade design, website design, mobile app, and merch mockups.
custom collage software
the identity centers around a generative collage tool programmed in Java using the Processing library.
this collage randomly reshuffles over 100 elements hand cut from magazines to create new patterns every time it’s run.
here’s a version translated and condensed to run in the browser.
press the c key to clear the frame.
press the s key to save the frame.
press the c key to clear the frame.
press the s key to save the frame.
the website allows the tutored kids to share their writings with the world
the storefront generating its own facade